This approach helps effectively address the following challenges to facilitate idea creation at all levels of an organization and across various boundaries.

• Lack of free flow of thinking across the organization
• Absence of innovation in day to day work blocks business growth
• Chaotic collaboration undermines great ideas

• Establish community of practice to facilitate the flow the ideas across the organization
• Manage the collective thoughts and idea creation process
• Build idea library through scientific and creative approach
• Turn refined ideas into useful innovations for growth and business sustainability

• Idea management process
• Team thinking style
• Innovation process
• Brainstorming culture