• Sustaining continuous innovation
• Short product life-cycle
• Time to market
• Increasing customer expectations
• Simplifying product training
• Quality and speed of support

• Nurturing and harnessing collective intelligence to empower the organization to accelerate learning and innovation.
• Facilitating collective innovation and knowledge flow across the organization
• Cross-functional organization with effective communication and collaboration strategy. It must include employees at all levels and functions, customers and partners.
• Drive system thinking across the product management team and make it a culture.
• Knowledge platform for people to retain, reuse, communicate and share the collective knowledge
• Strategic and scientific management of intellectual properties and intelligent people in the organization.

Looking at the complexities and expectations, organization must have a KM strategy to institutionalize knowledge in product management process. In summary, KM must be an integral part of all the stages of product management such as productize, perfect and popularize.

• Productizing based on the ideas, vision, customer needs and pain areas is very challenging.
• It is very much essential to visualize the end result before embarking on the product development.
• Sharing of knowledge, feelings, opinions, doubts, alternate options are vital.
• There must be consistency and scalability across the product management activities.
• Scientific approaches to find the right talent for the right job to ensure that the end-result is innovative and meaningful.
• Blue ocean strategy is necessary to differentiate.

• Perfection is a continuous journey not a one time activity
• Quality process must be managed systematically and it must be linked to the product development process and customer interactions
• Collective idea management is necessary to improve the product and to stay ahead of the competitions
• Support organization and quality team must be linked to the R&D using a powerful platform to collaborate and share.

• Marketing team must have enough knowledge to communicate the value of the product and to act as evangelists.
• Competitive knowledge should be gathered, analyzed and acted upon.
• Innovative ideas and strategy are required to position and brand the product that ultimately help increase the mindshare.
• Effective and consistent communication is essential

Go to Lpcube Wise Product Management to learn more about the product KM system.

To speak in a conference or in your organization, kindly send an email to greatwork@lpcube.com. We can customize the presentation.