This Marketing Knowledge
Management System help manage the knowledge activities in business development
process.
Why
Wise Marketing?
It empowers the evangelists to create awareness in the market and to maximize
the mind share. It helps the sales team smartly respond to the prospects on time
and to grow business.
Challenges
Lack of effective marketing.
Absence
of collaborative analysis and collective decisions.
Knowledge attrition
and continuous changes make it difficult for the team to manage leads and to provide
up-to-date information.
Slow and high cost of learning due to lack of
access to collective knowledge.
Lack of synergy among the marketing, delivery
and development team.
Key Features
Market intelligence
Competitive analysis
Customer profile management
Prospects management
Integration
with knowledge base
Marketing
Knowledge Base
Highly organized knowledge related to products and services
Competitive
information and analysis
Product gap analysis based on ideas that are
not yet implemented and key missing features
Leads and prospects knowledge
base
Customer Knowledge
Customers
/ prospects profile
Details on the needs and solutions they use
Note: On a need basis, we help integrate with
CRM.
