Partners are the extension of the organization. Partnering is the key strategy for all organizations to accelerate market reach and growth across the globe. It cannot happen without a commitment and strategy for making partners self-sufficient. Like the employees, partners must be given equal importance in training and involving them from early stage of product development and testing. Following are some of the key challenges.

• Keeping partners up-to-date on all the developments
• Involving partners in the product management process
• Cost-effective training to partners to ensure self-sufficiency
• Sharing of lessons learned across the partner organizations
• Smart and effective communication

• Partner Knowledge System
• Partner Knowledge Base
• Skills or competency management
• Partner education and evaluation
• Marketing and Sales information
• Partner interaction